The TriFactory's portfolio of sports events includes our flagship multi-sport event, the Somabay Endurance Festival which takes place every year on the Red Sea coast. Our road running races include the AIMS-certified Pyramids Half Marathon, El Gouna Half Marathon, the international One Run, and the Madinaty Half Marathon, while we also organise trail runs (Trailmaster Wadi Degla), fun runs (The Glow Run) and team-based challenges like The Relay Run.
As well as running races and multi-sport events, The TriFactory is also active in different disciplines. The company is the sole license-holder of Tough Mudder events in Egypt, organising the world's leading obstacle course challenge throughout the country since 2019. Our dedicated wellness brand, Yes Yoga, regularly operates one-day yoga events in Cairo, while also co-organising the Solasi Wellbeing Festival. Finally, the Sports Summit is our latest addition to The TriFactory's portfolio, bringing sports industry leaders together to discuss and develop the future of sports in Egypt and around the region.
The TriFactory is proud to cooperate with a variety of public partners including the Ministry of Youth & Sport, Ministry of Tourism & Antiquities, Ministry of Environment, the Egyptian Athletics Federation, Cycling Federation, and Modern Pentathlon Federation, as well as the Egyptian Paralympic Committee, to deliver events across the country at fantastic destinations.
To find out more about our upcoming events click here, and for more information about sponsoring or partnering up with The TriFactory, click here.