The TriFactory is Egypt's leading sports event management company, specialising in mass participation sports events. Founded in 2015, the company has grown to become the leading supplier of endurance sports to the Egyptian market. The TriFactory is a fully licensed sports event organiser under the auspices of the Ministry of Youth & Sport, processing more than 15,000 race registrations per annum, and welcoming athletes of all ages and abilities, from complete newcomers to professional athletes.

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The TriFactory's portfolio of sports events includes our flagship multi-sport event, the Somabay Endurance Festival,  road running races such as the Pyramids Half Marathon, El Gouna Half Marathon, and the Madinaty Half Marathon, trail runs including Trailmaster Wadi Degla, team-based challenges like the Relay Run, and our signature Yes Yoga Day yoga events. 

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The TriFactory is proud to cooperate with a variety of public partners including the Ministry of Youth & Sport, Ministry of Tourism & Antiquities, Ministry of Environment, the Egyptian Athletics Federation, Cycling Federation, and Modern Pentathlon Federation, as well as Egyptian Paralympic Committee, to deliver events across the country at fantastic destinations.

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To find out more about our upcoming events click here, and for more information about sponsoring or partnering up with The TriFactory, click here.